INCLUDED FEATURES BREAKDOWN:
Six Months Free Trial Period
Ample room to establish your presence and build your brand with absolutely zero upfront subscription risk.
Unlimited Product Listings
No caps or tiered pricing on how many unique listings or variations you can launch.
Priority Seller Support Response Times
Skip standard ticketing lines. Get direct access to senior marketplace advisors during critical situations.
Multichannel Syncing
Direct automated synchronization to Amazon and Walmart through private labeling capabilities.
Optimized Inventory Fulfillment Assistance
Comprehensive fulfillment support with transparent pricing starting at $2 per sqft/month.
Growth Plan
Established brands looking to scale
Estimate your warehouse footprint
Our dynamic fulfillment pricing at $2/sqft includes pick, pack, and labeling services. Use the calculator to estimate your monthly warehouse costs based on your space needs.
How it works
From listing to payout — we make selling simple, secure, and seamless.
1
Apply to Sell
Submit your brand and product details for a quick quality verification.
2
Onboard & Sync
Set up your digital storefront and seamlessly connect to Amazon and Walmart.
3
Ship to Hub
Send your products through our optimized shipping process.
4
Receive Orders
Your inventory goes live simultaneously across three major online platforms.
5
Get Paid Directly
Secure, regular payouts deposited directly into your account.
Valencia Fruit Juice
Valencia Fruit Juice, a Moroccan beverage manufacturer, partnered with Urban Afrique to expand into North America. Through our retail readiness, logistics, warehousing, and market-entry support, Valencia successfully launched its products in the U.S., reaching new consumers, retailers, and wholesale buyers. Today, the brand is building a strong foundation for long-term growth in one of the world's most competitive markets.
At Urban Afrique, we simplify international expansion by helping African and emerging-market brands prepare for export, access new markets, and scale with confidence. Valencia's journey demonstrates how our expertise and infrastructure turn global growth opportunities into reality.
Why Sell with Urban Afrique?
High-Volume Visibility
Don't limit yourself to one storefront. Gain instant exposure on the world's largest retail ecosystems alongside our dedicated marketplace.
North American Compliance
We remove the regulatory friction. From logistics to quality standards, we guide your products safely to North American customers.
Automated Infrastructure
Products selected for sustainability and ethical business practices, Craftmanship, durability, quality, and uniqueness.
Your Trusted Partners
We don't just list products; we aim to deliver products that highlight the authencity, heritage, and premium value of genuine African brands.
MULTI-CHANNEL SELLING
Tips for sellers
View moreFAQ
Join our Marketplace
What products can be sold through Urban Afrique?
Products must comply with North American regulations and marketplace standards.
Products are evaluated based on:
• Product quality
• Packaging standards
• Labeling compliance
• Market demand
• Shipping feasibility
• Regulatory requirements
Are there products that cannot be accepted?
Yes.
Certain regulated or restricted categoriescmay require additional documentation or may not qualify for marketplace placement.
Examples include:
• Pharmaceuticals
• Certain health supplements
• Medical devices
• Hazardous materials
• Restricted cosmetic products
Do I need barcodes?
Yes.
Each product requires a unique barcode (UPC, EAN, or GTIN) for inventory tracking and marketplace listing.
Urban Afrique can assist brands that do not already have barcodes.
What packaging requirements do I need?
Products must be:
• Retail ready
• Properly labeled
• Durable for shipping
• Professionally presented
• Compliant with applicable regulations
How long does onboarding take?
Most brands are onboarded within 2–6 weeks depending on:
• Documentation readiness
• Product category
• Compliance requirements
• Inventory availability
What documents are required?
Depending on the product category, we may request:
• Business registration documents
• Product specification sheets
• Certificates of analysis
• FDA-related documentation (where applicable)
• Insurance certificates
• Product images
• Ingredient lists
• Manufacturer information
Do I need inventory in the United States?
Yes.
To ensure fast delivery and customer satisfaction, inventory is typically stored in our North American fulfillment network.
Can Urban Afrique handle storage and fulfillment?
Yes, for a nominal fee.
We coordinate:
• Warehousing
• Inventory management
• Order processing
• Pick and pack
• Shipping
• Returns management
How much inventory should I send initially?
This depends on:
• Product category
• Sales projections
• Production capacity
• Shipping timelines
Our team will provide recommendations during onboarding.
Can I replenish inventory later?
Absolutely.
Most brands begin with a test shipment and increase inventory based on sales performance.
Which platforms can my products be sold on?
Depending on eligibility and category products may be listed on:
• Urban Afrique Marketplace
• Amazon
• Walmart Marketplace
Does Urban Afrique guarantee sales?
No.
While we provide market access, promotional support, and business development services, sales depend on market demand, pricing, competition, and product quality.
Will Urban Afrique market my products?
Yes.
Depending on the selected service package, support may include:
• Digital marketing
• Social media promotion
• Email marketing
• Influencer outreach
• Marketplace optimization
• Wholesale outreach
How does Urban Afrique earn revenue?
Revenue may be generated through:
• Marketplace commissions
• Fulfillment fees
• Marketing services
• Subscription programs
Specific fees are outlined in the seller's agreement.
When do I get paid?
Payment schedules are outlined in your
seller agreement and are generally based on completed sales and applicable marketplace settlement periods.
Are there any upfront fees?
Some services may require onboarding, marketing, compliance, or setup fees depending on the selected package.
Who is responsible for product compliance?
The seller remains responsible for ensuring product compliance and accuracy of all submitted information.
Urban Afrique assists with guidance and documentation review where applicable.
What happens if my product fails marketplace compliance?
We will provide recommendations and
corrective actions where possible. Product that fail compliance requirements may be delayed or removed from sale.
Is product liability insurance required?
Certain categories require a product liability insurance before products can be listed or distributed.
Can Urban Afrique help me enter retail stores?
Yes.
We support qualified brands through:
• Retail buyer introductions
• Distribution partnerships
• Product sampling programs
• Wholesale expansion strategies
Can I use Urban Afrique exclusively?
Both exclusive and non-exclusive partnership structures may be available depending on the agreement.
What is the first step?
Complete the Seller Inquiry Form and schedule a discovery call with our onboarding team.
How do I know if my brand is a good fit?
If you have a quality product, reliable production capacity, and ambitions to grow in North America, Urban Afrique would be happy to evaluate your brand for partnership.
Can I sell through my own channels while working with Urban Afrique?
Yes. In most cases, you can continue selling through your own website, social media channels, retail locations, and other marketplaces while partnering with Urban Afrique. Our goal is to help you expand into North America, not limit your growth opportunities.